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Our story

LushSecret was born in 2020 with a clear mission: to revolutionize the way women take care of their beauty by offering products that combine innovation, gentleness and intelligent design .

The success achieved in France, Germany and Spain confirmed the strength of our vision, pushing us to bring LushSecret to Italy as well.

Our ambition is to become a point of reference in the world of women's personal care , offering solutions that respect the skin, enhance natural beauty and make every beauty gesture safer, more pleasant and free from irritation.

LushSecret is not just a brand: it is a daily ally , designed to accompany every woman in her beauty ritual with reliable, refined products that are suitable for even the most sensitive skin .

Every detail is carefully studied: elegant design, intelligent functionality and a philosophy that places well-being and femininity at the centre.

Comfort you can feel, but not see: designed to discreetly accompany you, wherever you go.

With LushSecret , every beauty gesture becomes a moment of pleasure and personal care .